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5.0SERVICE
4.0Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
326 ratings and 218 comments received in the last 90 days.
10 March 2026
Easy process and service was great
10 March 2026
Michael was great from the day I ordered my car to handover.
09 March 2026
I feel completely satisfied due to Oliver being extremely helpful and discussing everything very clearly helping me to purchase my new vehicle.
06 March 2026
Communications prior to the purchase, pre collection and following were excellent. Clear guidance as to price, purchase and collection process
04 March 2026
Excellent customer service and staff knowledge. Lovely environment.
04 March 2026
Michelle is a phenomenal sales advisor. She seemed to know exactly which car I would like. After listening to me for less than a minute, she found me a beautiful car that suited me perfectly.
02 March 2026
Michelle Kelly made the process 10/10 - seamless process from start to finish
27 February 2026
Sales team brilliant! Went to bring two different cars to view outside showroom!
27 February 2026
The process was very quick and easy. Sanjeev communicated very well and responded back quickly to any of my questions.
25 February 2026
Sanjeev the sales executive was excellent in every regard. Personable, knowledgeable and extremely helpful.
24 February 2026
Ismail was very helpful and made our experience very positive
20 February 2026
Absolutely fantastic showroom, lots of cars to view and try and a great customer experience . Very pleased with my visit
12 February 2026
Great deal. Very attentive service from Oliver and team. Happy we made the change from Audi to BMW.
09 February 2026
Excellent service from start to finish by Michael Berry. Very professional and explained everything. Much appreciated
06 February 2026
Michelle was lovely and made the experience perfect. Could not of asked for anything more
04 February 2026
Michael was very helpful from the start explaining the process in detail and keeping us up to date at every stage
04 February 2026
Quick and easy car swap. Did me a great deal and completed quickly
04 February 2026
I was very happy with the service and staff were very helpful and friendly and they always get back to you when needed
04 February 2026
Ismail was polite, helpful, and have a fantastic knowledge about the service he explained everything from beginning to end we couldn't fault him Thank you for everything Simon & Naj
04 February 2026
Michelle was excellent, from ordering the car to picking it up, nothing was too much touble, communiction was ver good also, Michelle even went the extra mile to let me know where I can get a touch paint as BMW dont do one for the colour I choose.
03 February 2026
Excellent customer service
03 February 2026
Smooth process from beginning to end!
03 February 2026
Michael was not pushy in selling us the vehicle
29 January 2026
Michelle Kelly was really helpful and answered all our questions
28 January 2026
Helpful, knowledgeable and courteous. We knew what we wanted and were helped to achieve that without fuss and given informed choices
28 January 2026
Excellent customer service from Michelle once again. Smooth process and excellent communication
28 January 2026
Absolutely 1st rate experience from start to finish, helping with choices and fully informative.
26 January 2026
BMW Manchester handled my sales with utmost professionalism. I felt my dealings with the salesperson called Sanjeev were faultless as he understood my requirements and matched a price that I was comfortable with. Great communication & updates.
22 January 2026
Oliver was very helpful from ordering to collection of the car.
22 January 2026
Fabulous great service lovely staff
16 January 2026
Excellent communication, great customer service ??
06 January 2026
Always a pleasure to deal with Ismail Voraji. Brilliant communication throughout the process and always trying going that extra to help his customers. Williams Manchester makes buying a BMW a pleasure!
20 March 2026
I was told the diagnostic check would be £120 and was shocked and distressed to receive a phone call a few hours after dropping my car off to be told the fault hasn't been fixed and it would be an additional £120. BMW refused to fix my car. Shocking
18 March 2026
Overall good service. The complimentary car wash was a very nice gesture but unfortunately the car came back with scratches.
18 March 2026
Claire and the team were really helpful and also arranged a courtesy car for me due to the issue. Claire went over and above to make sure that the repair was undertaken.
17 March 2026
They did what they agreed for the quote provided over the phone.
17 March 2026
Price up front good communication all morning On the status of progress
16 March 2026
simple book in, task completed in time estimated, easy collection
16 March 2026
Hospitality, caring, professional, understanding, after care have been present everytime compared to other dealerships. Clearly good management breeds high standards.
16 March 2026
Very efficient and polite.
16 March 2026
Good customer relations Satisfactory conduct All round neatness Prompt service delivery
16 March 2026
Good apart from collection, there was only one advisor in service who was busy. The gentleman moving the cars came in, arranged to get my car and said he would get a service advisor to deal with me, so he was very good.
16 March 2026
This, a tyre replacement and cleaning the car, was done efficiently at short notice, and I was happy with that.
16 March 2026
Chloe super helpful and clear on the process. She was also really helpful when booking me in for my next service and was able to get a time that suited me
15 March 2026
Excellent service from start to finish thank you.
15 March 2026
Got me in asap and tried to get the best price for me. Advised what they would have to do
14 March 2026
The lady in service Claire was excellent kept me informed of the repairs
14 March 2026
Lack of customer satisfaction and complete disregard when contacting a manager for a call back - this never happened.
14 March 2026
All good no issues
13 March 2026
Particularly good experience with the service advisor, Promise, who listened & prioritised the service job, which was done in time.
13 March 2026
Good service! Good job!
12 March 2026
Claire was great in helping me get a part fixed under the approved used warranty especially as it was an abnormal case that normally wouldn't typically be covered.
12 March 2026
The last I had my car in for an oil service I had it washed and vacced. My car dried and it left a white residue on the paint work,(Water marks) So this time I just asked to vac it. Not good job done, even found 2 leaves. FOH staff great
12 March 2026
Promise Egho assisted me and was very kind and respectful, good service, everything fixed, Thankyou
10 March 2026
standard of work good. car was delivered back to me allegedly washed( as I agreed to) full of white residue, meaning I had to re-wash it when I got home. Inside of car was cleaned to a good standard.
10 March 2026
My car, only a few months developed a fault with the throttle, the was collected and returned to workshop for repair. On completion of repair work I was informed my car was ready for collection. I believe my car should have returned to my home .
09 March 2026
Claire gave a great service as always and kept update. Mark in drive through lovely and welcoming smile.
09 March 2026
Smooth. Quick servixe
09 March 2026
Over priced and over rated I hand wash my car only to find you put customers cars through a machine wash
08 March 2026
Looked after very well
08 March 2026
Easy to access, great communication throughout. High standard of work.
07 March 2026
The electrical issue I had with my I5 was fixed BUT it required 2 visits - when I brought it in 3 weeks beforehand, I was told that there was no issue apart from my 'driving profile'.
04 March 2026
Would have been 5 stars if you hand washed cars
04 March 2026
Quite a long wait to hand over car even though I was prompt for my appointment. More below on my experience.
04 March 2026
One of the issues I flagged with the team before dropping my car off was not resolved when I went to collect it and was told to come back another day to sort it.
03 March 2026
Every member of your team was friendly, professional and welcoming
03 March 2026
I'm a little lost for words at how I was treated by Aaron Chan. He seemed quite straightforward at first but later became rude, impatient and obstructive towards me at to the person from my warranty company (which turned out to be car care plan)
03 March 2026
Rattling issue not fixed.
03 March 2026
I have only given you 4 out of 5 stars because after booking my car in for its MOT the following week I got a message to have the brake fluid changed. This would have been more convenient to carry this out at the same time, could you please review
02 March 2026
The advisor dealing with me went way above and beyond what I would usually expect to provide excellent service. I'm very happy with how they dealt with issues around my car. Thank you. :D
02 March 2026
Everyone was really friendly, no waiting, very efficient.
01 March 2026
Usually a great experience, but this visit was disappointing. I booked an engine service and extra queries to sort everything in one trip. No callback, issues ignored, & excuses made. Now I must return and take more time off work. Poor communication.
01 March 2026
Everything achieved efficiently in a polite, timely and courteous manner
01 March 2026
I think the new booking in system detracts from the experience as there seemed to be nobody around in the customer service department. When i went to collect my car i had to wait at least 45mins before anyone in service came to the waiting area
27 February 2026
Excellent service provided from booking to completion
26 February 2026
Overall very happy, chloe was brilliant, very welcoming, polite and she explained everything perfectly and offered me a drink. The waiting facilities are comfortable and relaxing, every memeber of staff was accommodating and very pleasant.
25 February 2026
I was so happy because I have to pick up my son in the afternoon and the service is finished early to me.
25 February 2026
Everything well, but the screen wash I used to use (Tesco) has been in all my previous cars without issues, therefore the BMW system is very sensitive! It's also impossible for me to clean / empty and £154 cost is very expensive!
25 February 2026
For my first time, the service was exceptional. Seem less drop off and picked up a car for the day. Will 100% come back again
25 February 2026
Would have been 5 stars but waited a hour longer than expected (so 3.5hrs for an oil and filter change!) and is unnecessarily expensive!
24 February 2026
Initially, you missed a tyre puncture. This was then repaired and a further 2 new tyres were changed. You left all three flat. Windscreen wipers were changed, but not fitted properly.
24 February 2026
Customer service was excellent
24 February 2026
Good experience from check in to check out
24 February 2026
Very happy excellent service
24 February 2026
I went to pick up my car but it had 7% battery so they said they would charge it for me so i could get home. I was then told the charger wasnt working so had to go back home in the rental car. Also they didn't do all the jobs asked.
24 February 2026
Staff is great
23 February 2026
Very quick and efficient service, much thanks to Aaron too
23 February 2026
Quick and efficient
22 February 2026
Claire was great, talked me through the work required and kept me updated. Courtesy car was arranged as requested and the whole process was quick and simple.
21 February 2026
I love my stay. Timely and I was updated adequately.
21 February 2026
No explanation of what was wrong with the car and what was done to fix it
21 February 2026
Failed to diagnose a reported fault. Fault continues. Have requested further feedback. Still waiting to hear a response.
21 February 2026
Promise was fantastic, very personable and built a good rapport with me. Didn't hesitate to agree with me around a query on pricing for the service received which I appreciated greatly. Thank you Promise!
20 February 2026
Friendly staff and easy process
20 February 2026
Chloe was very friendly and helpful
20 February 2026
Lovely friendly staff
19 February 2026
Simple but detailed and quick, I can't think of anything else but a 5 stars.
19 February 2026
good follow up and do health check the basic i.e. tyre pressure and safety recommend
19 February 2026
Very good - peace was really good at explaining everything
18 February 2026
Really poor experience. Left to wait 20mins for car after told arrival time. Not given new window wipers - requested a week prior to the service and had to mention this myself on a call same day and upon invoice. Given wrong car keys at collection.
18 February 2026
Service was organised in a short time frame. All work carried out as per requirements.
18 February 2026
Promise was excellent
18 February 2026
Great service and and keep up date by the advisor
17 February 2026
Soft top car was put through automatic car wash when this was requested not to happen. Have previously been advised by this centre not to do this. It seems fine but raises concerns about the robustness of your processes so other mistakes could happen
17 February 2026
Friendly, efficient and knowledgeable team who carry out the required work plus perform a basic vehicle health check.
17 February 2026
Happy with the support
17 February 2026
Efficient and good comms
16 February 2026
Service not completed still awaiting a call to book my car back in. Have called and been told I will get a call back still waiting
16 February 2026
Good overall experience
16 February 2026
Excellent . Polite . Thorough .
15 February 2026
Excellent customer service, especially by promise who was very polite and professional
15 February 2026
I was extremely satisfied with the service advisor whose name was Promise and the work carried out. However when collecting my car my floor mat was filthy dirty and had to be cleaned when I was there causing me a delay in attending an important call.
14 February 2026
Evrythingg went as planned. Seamless drop off and collection.
14 February 2026
Good informative customer service and made to feel welcome.
14 February 2026
On a recent visit I found Claire Cullen Service advisor very helpful and efficient. Thank you.
14 February 2026
Very professional and efficient
14 February 2026
Decent service but had to wait 20 mins when picking up!
12 February 2026
Really happy with the overall experience, the drive through, collection service and site was so smooth.
11 February 2026
Very little in fact no communication during the day, which I did recieve on my last service, I even was sent a video health check but nothing this time.
11 February 2026
The centre goes beyond just an MOT they wash and vacuum your car as well, an excellent service.
10 February 2026
Customer service excellent, Promise was professional kept me up to date
10 February 2026
Staff very friendly, professional and Curtis.
10 February 2026
Booking details where incorrect despite updating information using online booking form. Car was booked in all day - enquired about cortesey cae in adv not one avaliable then car had to stay in taxi home and back
10 February 2026
Extremely pleasant experience from the servicing Dept , from booking the vehicle in through to collection, including daily email progress updates plus an extremely efficient & quick turnaround considering parts probably wouldn't have been in stock
10 February 2026
Very good service
09 February 2026
Great service and kept up to date throughout.
09 February 2026
Car came in for a starter motor recall and that was completed in less than 4 hours so a really quick turnaround. I have another place issue with the car and I paid to have diagnostics run to pinpoint the fault. This was done.
09 February 2026
Fantastic Service!
09 February 2026
Great service
09 February 2026
Promise was very clear in what the Service included and gave great advice
08 February 2026
Because there were no apparent errors with the entire process
08 February 2026
Claire Cullen was great, managed everything timely and had to come back with a fault but nothing was to much trouble for her! Other BMW staff could learn alot from Claire, as previous experiences with others had have been dreadful. Thanks Claire!
08 February 2026
Chloe was excellent, thorough, helpful and very efficient. The whole process was smooth and quick thanks to her effort, I highly recommend her!
08 February 2026
It was seamless and I was happy with the service except for when I asked if I could have something in writing or added to the Idrive to show work has been carried out on the the vehicle in replacing the starter motor due to a recall.
08 February 2026
Promise, has Absolutley amazing people skills. Easy drop off, great pick up. Car is running better after the service. All service staff are always spot on.
05 February 2026
First class service team, kept me fully informed throughout. Young lady manning the desk was very helpful, efficient and competant.
04 February 2026
Friendly and professional
04 February 2026
Usually the service is impeccable. It wasn't the same. Fridays are busy but I dropped the car at 8.10 and waited as usual, which I enjoy,I work from the showroom,and speak to Pam/Damien if he's in. Not informed Spark plugs take 3 hrs £1500 is a lot!
03 February 2026
Promise was very helpful and attentive throughout
03 February 2026
You met my expectations
03 February 2026
Good but not to the usual standard.
03 February 2026
Great communication
03 February 2026
Amazing staff and talked me step by through details.
02 February 2026
Professional, polite and all on time
31 January 2026
Nice warm welcome, offered a coffee while I waited as I was early to my apt
29 January 2026
Message on dashboard - tyre pressure needs to be checked. I don't know if they're ok
28 January 2026
Polite courtious customer service by Mr Promise and Mr Charles salesman. So much so i purchased the extended service package. Very happy allround.
28 January 2026
I absolutely love coming to the branch near Trafford centre. The customer experience is absolutely fabulous. I travel far to specifically go to this branch.
28 January 2026
Excellent service from Promise although having to pay for windscreen washer repair whilst still in warranty is scandalous on a nearly 50.000 pound car.
28 January 2026
I was able to work at the service centre and I lost no precious time by being without my vehicle whilst the work was done. Coffee was great and the staff were charming.
28 January 2026
No fuss drop off and collection. Good information provided on the checks carried out on the vehicle.
28 January 2026
Aaran was great during the day.
28 January 2026
You are doing a good job for customers
27 January 2026
Booking is simple, with reminders sent via text and email before your appointment. Upon arrival, you will receive a warm welcome, and your car is checked and recorded through video inspection.
27 January 2026
Dealt with politely and professionally and with kindness. The work was completed swiftly and I was grateful for that.
26 January 2026
Very friendly and courteous staff
26 January 2026
Great customer relations from the representative that dealt with me on the day. The gentleman dealing with my booking was called Promise. He was very good, he made the process clear and easy and aided me with the Bumper payment plan. Great service.
26 January 2026
Staff were helpful and communicated with us well. A courtesy car would have been useful while my car was being sorted as it was a safety recall by BMW.
25 January 2026
The car was booked in for a mot, it was done within the time it was booked so I'm happy.
25 January 2026
Great communication
25 January 2026
No hassle experience.
25 January 2026
Good customer service
24 January 2026
I was told my while you wait service would take 1 to 1.5 hours. I was told I would be called when car was ready & to wait in showroom. 2 hours 15 minutes passed so I asked for an update. My car was already ready but nobody had bothered to tell me!
24 January 2026
Easy process. Instructions before you attend and the option to check-in online. Was able to wait whilst the MOT and healthchecks were being done. Video fully explaining the checks completed and any amber or red issues.
23 January 2026
Service adviser are carefully to explain what need to do for the service and recall
23 January 2026
The staff member provided great care and provided clear explanations. I really appreciated their help.
23 January 2026
Great service all round
21 January 2026
Smooth service from drop off to collection
21 January 2026
Quick and informative throughout
21 January 2026
Professional and excellent customer service
20 January 2026
Great service. I had a problem and needed help straight away.
20 January 2026
Easy to book, easy to drop off and easy to collect
20 January 2026
I was very warmly welcomed and felt looked after by the entire team
20 January 2026
The centre was cold. One member had a hot water bottle to keep warm. I waited while my car was with your team and this took over 2 hours.
20 January 2026
The whole process was very professional from dropping my car off to collect it later in the afternoon.
20 January 2026
Recovery was confusing Williams service centre referred me to a contact centre who referred me back to Williams who referred me to recovery. My car was collected on Wednesday On Thurs no one at Williams answered the phone
20 January 2026
Friendly staff Quick service Nice coffee and cakes
20 January 2026
Misdiagnosed which led to my bill doubling due to massive labour costs
20 January 2026
Pleasantly surprised, courteous staff
20 January 2026
Kept the car and day longer than necessary
20 January 2026
Claire at Williams Trafford explained everything and updated me if any issues arised. She was very professional and sorted problems out efficiently and effectively. She is a credit to the company.
20 January 2026
Was very happy with my visit, was seen to by a very nice man called Promise who was extremely helpful and friendly. A major service and health check carried out in 3 hours, couldn't ask for more!
20 January 2026
Your drive through check in process is smooth and efficient. The customer service was excellent, especially from the supervisor, Alan. He was professional, helpful, and it was a real bonus that he can communicate in Cantonese. Location is great too.
20 January 2026
The process went ok, a bit slow overall I felt. On leaving find my dashboard is still reminding me of ano upcoming service due?
20 January 2026
Able to work while waiting. Refreshments available. Very friendly people there to help me.
20 January 2026
Chloe has been absolutely brilliant helping me sort out the issues with my car. She's kept me up to date and been really proactive at going the extra mile. I can't thank her enough.
18 January 2026
The person who dealt with me was very professional and engaging.
17 January 2026
Service was quick, friendly and helpful staff. However BMW Stockport told me 1 month ago (and I didn't drive my car since then as I was on holiday) that my tyre was ok when in fact there was a puncture on the right rear
17 January 2026
Drive in service.. happy with the service I received.from the drive in staff and service adviser. Video of vehicle being g inspected by technician.. but would prefer oil change shown and condition of oil mentioned based on milage since last service..
15 January 2026
Chloe, who sorted out all the paperwork was lovely. It's the nicest experience I've had at Trafford in a long time. Going off past experiences I was going to try somewhere else but she was so nice I'll definitely use Williams again.
15 January 2026
I brought my BMW in service recently. Aeron (BNO) who served me and the two member of staff from outside who handle my car were very friendly and professionals manner. Got my car wash nicely before handed back to me. thanks guys !
15 January 2026
Lovely staff
15 January 2026
Bit disappointed I had to wait nearly a hour for my car after its service.was told 16:00 it was almost 17:00 before I got the car back after dropping it off at 10:15am. As I should have been on the road to Glasgow to see relatives at that time
15 January 2026
Everything on time as promised staff all great
15 January 2026
Issues with pricing of car
15 January 2026
Extremely unhappy. I don't even know whether the repair has been completed. Red light on the dashboard indicat that nothing has been done. Red exclamation mark ? confirming that the faulty part is at still there.
15 January 2026
The man who greeted me was very helpful and so was the staff in the waiting area.
15 January 2026
All went smoothly and everyone was polite and professional
15 January 2026
Very straight forward, freindly staff, place to work while waiting
14 January 2026
Went to the Barton Dock site due an mot. I booked in online, wasn't met with a person and 3 hours later I approached the desk area to ask how it was. I ordered a top up bottle if oil which was not given and I have called up twice since and no help.
12 January 2026
The service from the mechanics was spot on. However the lady that booked me in and took my payment was rude to say the least Zero customer service skills. I have always been treated well by BMW so not sure what her problem was.
11 January 2026
For the first time in 11 years, wgat I requested to do was not done and what was a simple bulb change end up causing me £120
10 January 2026
The person who was supposed to be looking after me I never actually met. Twice I had to enquire about my vehicle to be told 15 minutes. An hour later when I went to the desk to ask about my vehicle i was told the person had gone on lunch.
10 January 2026
Well looked after by Promise
07 January 2026
I was greeted with a friendly welcome, the technician was very clear with next steps. Also, the new member of staff, Chloe, although it was a very cold day she was incredibly upbeat and lifted my sprits.
07 January 2026
No fuss , no drama, job done and quickly
07 January 2026
All went very smoothly as planned.
06 January 2026
Excellent service from a great team and service bay facility.
06 January 2026
Waiting appointment took a bit longer than planned. Otherwise well taken care of.
03 January 2026
The issue at hand still unresolved, very courteous staff but extremely difficult to get hold of them. Unable to send feedback as well
03 January 2026
All staff were friendly and polite.
01 January 2026
Car keeps coming back with same fault. The service manager won't even speak to me
31 December 2025
Staff was rude quality of work was poor I was told fluids would be checked but was not done as coolant was low, I also asked for the air in my tyres to be checked as the notification come on and this was not done also my car was not washed
29 December 2025
Promise was amazing - good communication and personable
29 December 2025
The visit went well.
29 December 2025
My car has been damaged I believe at Williams Manchester. I am chasing service managers
29 December 2025
Did the job
FIND Williams Manchester BMW
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:30 - 18:00
- Sat:09:00 - 17:00
- Sun:11:00 - 16:00
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:00 - 17:30
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
Address
- 20 Barton Dock Road, Stretford, Manchester, Greater Manchester, M41 7GF
Opening Hours
- Mon–Fri:08:00 - 17:00
- Sat:08:30 - 12:30
- Sun:CLOSED
Phone
- 0161 907 5100
Manchester as well as surrounding areas including Hyde, Salford, Sale and Stalybridge
12 March 2026
Brilliant customer service Sam is an outstanding member of the team